Trade shows are a $15+ billion industry in North America and a core pillar of B2B marketing. By 2028, B2B trade shows are expected to reach over $17 billion. Millions of visitors attend at least one trade show each year, allowing organizations a rare opportunity to make in-person connections in our digital-first society. There is tremendous potential to succeed in exhibitions. But the trade show floor is also a fiercely competitive environment. In order to stand out, organizations need to think big and commit to a creative vision. 


In this white paper, we’ll share market-leading strategies for trade show impact and offer a detailed case study of Visit Anaheim’s recently unveiled exhibition booth.


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