Primetime with Anaheim made its debut on December 17th , 2025 as a new signature Visit Anaheim initiative designed to deepen relationships with professional meeting planners through meaningful, people-first experiences. Blending community impact with the electric atmosphere of a nationally spotlighted NFL primetime matchup, the program delivered connection beyond the conference room.
 

Primetime

Primetime

The experience kicked off ahead of kickoff with a hands-on gift-wrapping workshop and toy drive benefiting local children and families. This engaging activity brought planners together around a shared purpose, reinforcing Visit Anaheim’s commitment to community while setting the tone for authentic connection.

Conversation, collaboration, and a little friendly competition filled the room as participants were taught how to wrap gifts like a pro, proving that some of the strongest relationships are built when people come together to give back.

“Primetime with Anaheim was designed to meet planners in a way that feels sincere and human. By pairing community impact with an exciting game-day experience, we’re creating moments that spark genuine connection and set the foundation for long-term partnerships.” - Ronnie Collins, Chief Sales Officer, Visit Anaheim

Primetime

From there, the event shifted into full Primetime mode with a game day experience centered on the Seahawks vs. Rams matchup -an overtime thriller that kept energy high until the final play. The excitement of the game created a natural backdrop for conversation, camaraderie, and connection, offering planners the chance to engage with the Visit Anaheim team and their partners in a casual, high-energy setting.

“The inaugural Primetime with Anaheim event didn’t just launch — it exploded into life inside a Seahawks suite during what became the NFL game of the year. Not to mention a Seahawks win! From the roar of the crowd to the final heart stopping moments, it was a night of pure magic and the perfect kickoff to an annual event.” - Laura Dark, Chief of Staff, Microsoft

 

This two-part structure reflects Visit Anaheim’s belief that strong partnerships are built through shared experiences, not just meetings and pitch decks. By meeting planners where they are and creating moments that blend networking, entertainment, and purpose, Primetime with Anaheim introduces a fresh, relationship-forward approach to engagement, one that supports long-term collaboration while showcasing the spirit of Anaheim in an unexpected market.

 

Primetime

 

From kickoff to overtime, Primetime with Anaheim delivered a big WIN

What do you get when all-star hosting collides with overtime energy? A winning debut that delivered impact on and off the field.What do you get when all-star hosting collides with overtime energy? A winning debut that delivered impact on and off the field.

“In just the short time since returning, and even around the holidays, we’ve already seen additional opportunities from and two new leads from intermediary partners who attended. The feedback I've received from the attendees has been nothing but praise. I truly believe we are now more on the map with intermediary partnerships than we’ve ever been before, and I attribute this directly to Virna Navia’s ongoing efforts.” - Phillip Patterson, Assistant Director of Sales and Marketing, The Westin Anaheim Resort

Primetime

Primetime

 

Primetime

 

This experience set the stage for future Primetime moments still to come for Visit Anaheim, our industry partners and future clients.