Forget Cookie-Cutter: The Future of Meetings Is Personal
Planners are looking for ways to make their events unmistakably theirs, from bold branding across venues to showcasing the best of what Anaheim has to offer. The goal? Experiences that leave a lasting impression and capture the spirit of the destination.
Bringing that vision to life requires more than ideas, it takes expertise, coordination, and insider knowledge. That’s where Visit Anaheim’s Destination Services team comes in.
The Inside Scoop with Our Destination Experts
At the end of the day, trends change. But the need for solid planning support? That’s timeless.
Visit Anaheim’s Destination Services team partners with planners from day one, helping with everything from setting up itineraries and vendor meetings to coordinating hotel and off-site venue tours. The team also assists with overflow housing, connects planners with trusted local vendors, and acts as your on-the-ground liaison once your group arrives.
“Every show is different. The needs may be similar, but the priorities and pain points vary, which is why there is no standard, pre-determined list of what our Services team provides,” says Melanie Pollak, Destination Services Manager. “Our focus is to provide every planner with as much as they need to help make their show a success.”
Once the logistics are in place, our team shifts focus to personalization, helping planners craft experiences that feel uniquely tailored to their attendees and the destination.
Branding the Experience
The Anaheim Convention Center (ACC) now provides planners with a detailed guide on how to brand the building — inside and out — ensuring every event can tell its story in living color.
“Planners want to make their show stand out while letting attendees know where the action is happening,” says Pollak. “Our convention center and resort area offer countless branding opportunities, from colorful clings on the glass exteriors to custom flags in the Palm Courts and Grand Plaza.”
For example, Natural Products Expo West transformed the ACC into a visual spectacle. “They installed vibrant clings, banners, and directional sidewalk decals that wrapped the experience from the ACC North building all the way to the Grand Plaza,” says Sonya Henry, Senior Director, Destination Services & Events. “Their hotel partners joined in too, so attendees felt the excitement the moment they arrived.”
But branding is only part of the story. In Anaheim, there’s another secret ingredient that makes every event unforgettable.
Spoiler Alert: Local Flavor Is the Secret Ingredient
When planners bring their events to Anaheim, they want attendees to experience the destination, not just the convention floor.
Visit Anaheim helps make that happen with exclusive perks, like the online ticket store for registered attendees to purchase tickets to Disneyland® Resort. A curated attendee microsite adds additional value for show organizers. Microsites are tailored to each event and include local recommendations for our incredible dining scene, craft microbreweries, and entertainment venues. It also features a calendar showing all events happening in Anaheim during show dates.
That means adding a dose of SoCal sunshine to your agenda, from rooftop views of evening fireworks to Latin-inspired menus, brewery tours and surprise character cameos (this is Anaheim, after all) will elevate your planning efforts. Whether it’s a reception at the Anaheim Packing House or a breakout that feels like a street fair, planners are infusing Anaheim flavor into their activities and attendees are enjoying every ounce of it.
