Business IntelligenceResearch
The Business Intelligence Department presents data driven insights of economic and tourism impact in Anaheim, Garden Grove and Orange County. Beyond this data, the BI department promotes more in-depth Business Intelligence Packages for insights into market trends, industry trends, event impact, and visitor analytics, including competitor analysis and selling strategies.
2023 Economic Impact & Visitation
Anaheim achieved a remarkable total economic impact of $10.0 billion, fueled by direct visitor spending of $6.5 billion and supporting 65,727 jobs. The Entertainment and Recreation sector in Anaheim notably contributed $2.2 billion. Garden Grove saw visitor spending reach $759 million, resulting in a total economic impact of $1.1 billion and supporting 6,679 jobs. Orange County as a whole welcomed 49.6 million visitors, including 28.0 million day visitors and 21.6 million overnight visitors, with the lodging sector experiencing the highest growth in spending at 16.9%.
2023 Top 10 Visitor Origins
In 2023, Anaheim and Garden Grove attracted visitors primarily from Arizona, Texas, and Nevada. Orange County saw a similar trend with visitors coming along from Utah, Washington, and Colorado. Overall, the data indicates that Arizona, Nevada, Texas, Utah, Washington, Colorado, and Florida were common visitor origins across Anaheim, Garden Grove, and Orange County, highlighting the region's appeal to travelers from these states.
Anaheim*
- Arizona
- Texas
- Nevada
- Utah
- New Jersey
- Washington
- Colorado
- Florida
- Virginia
- Georgia
Garden Grove*
- Arizona
- Nevada
- Texas
- Utah
- Washington
- Colorado
- Hawaii
- Florida
- Oregan
- New York
Orange County*
- Arizona
- Nevada
- Texas
- Utah
- Washington
- Colorado
- Illinois
- Hawaii
- Florida
- Oregan
California excluded*
2023 Historical Hotel Performance:
In 2023, Anaheim's hotel sector experienced growth with occupancy increasing by 1.9% to 75.2% and ADR rising by 8.9% to $238.81, while Garden Grove saw even higher occupancy growth at 4.8% reaching 73.0% and ADR increasing by 1.8% to $167.60, and Orange County as a whole recorded an occupancy of 71.6% and an ADR of $210.50
Anaheim
- Occupancy: 75.2% (+1.9%)
- ADR: $238.81 (+8.9%)
- RevPAR: $179.54 (+10.9%)
- Demand: 5,960.1K (+2.1%)
- Revenue: $1,423.33M (+11.2%)
Garden Grove
- Occupancy: 73.0% (+4.8%)
- ADR: $167.60 (+1.8%)
- RevPAR: $122.33 (+6.6%)
- Demand: 1,165.6K (+5.6%)
- Revenue: $195.36M (+7.4%)
Orange County
- Occupancy: 71.6%
- ADR: $210.50
- RevPAR: $151.31
BI Packages
Unlock the full potential of your tourism and hospitality's data with our Business Intelligence Packages.
Our complimentary pace reporting, and calendars provide a solid foundation, but our premium insights—market trends, event impact, and visitor analytics—equip you with actionable intelligence.
Elevate your strategy with custom reporting tailored to your specific needs. Transform data into decisions and stay ahead of the competition.
Upgrade today to drive better results and maximize your revenue!
Industry Analytics
Uncover the latest trends and benchmarks shaping Tourism and Hospitality across the U.S.
Economic Impact
Explore the economic benefits of tourism, from increased revenue to job creation.
Market/Lodging Analytics
Gain insights into sales strategies and lodging performance with comprehensive market data.
Visitor Analytics
Track traveler behavior through detailed analysis of origin markets and visitation patterns.
Event Analytics
Analyze past, present, and future booking trends to optimize event planning and market strategies.
Custom Reports
Create tailored reports that meet your specific data needs for deeper insights.
Meet the Team
John Picou, CTA Director, Business Intelligence
Samantha Lujan, CTA Business Intelligence Analyst
Shannel Dooley, CTA Business Intelligence Administrator
