Visit Anaheim National Study Reveals Brewery-Driven Travel is Redefining Traditional Vacation Experiences
Research Shows Seventy Percent of Beer Drinkers have been on a ‘Beercation’ with California Emerging as a Top Location for Beer and Wine Tourism
ANAHEIM, Calif. (Sept. 19, 2019) – Visit Anaheim, the official destination organization for Anaheim, today released new research that reveals beer tourism is on the rise as seven in 10 Americans have traveled to a destination specifically to sample the alcohol in the region. The survey of 2,000 American beer drinkers showed that the lure of quality, locally-brewed alcohol is an increasing draw for travelers. In fact, 72 percent of beer drinkers have dedicated vacation time to go to a tasting at a local brewery while on a “beercation.”
Anaheim, known for world-class theme parks and national sports teams, has seen a dramatic growth in the craft brewery industry, with many visitors diverting an afternoon or evening to visit one of its many unique craft breweries. The new survey revealed that 37 percent of beer drinkers “often” try new varieties, which fuels consumers desire to explore local breweries while traveling.
“You don’t have to be a cicerone to appreciate the perfect pint in Anaheim,” said Charles Harris, senior vice president of marketing, Visit Anaheim. “Our tight-knit community of brewers are gaining national attention, building Orange County’s reputation as a center of innovative craft brewing. Anaheim should definitely be on your list of cities to visit on your next beercation.”
“Beercations” are redefining the destination experience and providing ample opportunity for visitors to discover the perfect pint. According to the survey, a passion for trying new beers was found to be more common with younger generations, as they were more likely than baby boomers to “often” sample new beers.
The survey also confirmed California’s emergence as a top dream destination for both beer and wine. The results revealed 41 percent of American beer drinkers reported having visited California to, at least in part, indulge their taste buds. Known as the birthplace of the American craft brewing movement, California is at the forefront of the industry’s growth attracting beer connoisseurs from all over the world. With 1,000 independent breweries operating across the Golden State, California is home to more breweries than any other state in the nation.
“Here in California, the impact of the craft beer industry has tripled over the last five years, increasing its economic contribution to the state and showcasing the small business success story,” said the managing director of the California Craft Brewers Association (CCBA), Leia Bailey. “Craft brewery owners are part entrepreneur, part artist and part scientist and every brewery has its own unique story.”
For more information on Anaheim and to begin planning a “beercation” filled with award-winning brews, please visit: www.visitanaheim.org.
About Visit Anaheim: Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, market, and sell Anaheim to benefit the economic vitality of its neighborhoods. To learn more about Visit Anaheim, visit: www.visitanaheim.org and follow us on Facebook, Twitter, Instagram, and LinkedIn.