Destination Marketing Organization Releases New Marketing Campaign Showcasing Anaheim is Open for Business


ANAHEIM, Calif. (May 18, 2021) – Visit Anaheim, the official destination marketing organization for Anaheim, today introduced its new marketing campaign, ‘Calling All Characters,’ with the release of a new promotional video showcasing Anaheim is open for business and welcoming back visitors. Known for being a creative city, Anaheim is home to many uncommon characters who are putting out a call to their enthusiasts to experience new ways to play, dine, drink and delight in Anaheim.

On theme with Visit Anaheim’s ‘Uncommon Characters’ campaign, ‘Calling All Characters’ invites visitors and residents to be transformed by Anaheim’s unique experiences and to celebrate the inspired locals that create those experiences. This open invitation is telling the foodies, the wine snobs, the rockers and more, that Anaheim is ready for their safe return.

“The release of Visit Anaheim’s new marketing campaign is intended to demonstrate to the community and vacationers that Anaheim is open for business and ready to safely welcome back visitors,” said Jay Burress, president & CEO, Visit Anaheim. “We know how long our tourism and hospitality industry has waited to reopen, so we want this campaign to encourage visitation to our destination and drive responsible travel to our city in an effort to help fuel our local economy.”

The new promotional video captures Anaheim’s animated spirit and showcases the city’s larger than life cast of characters. This campaign proves that the character of Anaheim continues to be comprised of the visitors and locals that bring their own personality and creativity to the experiences they create and the adventures they enjoy.

‘Calling All Characters’ is proud to show off the diversity Anaheim has to offer. From a speakeasy to the mascot of the Anaheim Ducks, nearly 20 of Visit Anaheim’s partners are featured in this new upbeat marketing campaign including:

  • 18 Folds
  • Anaheim Convention Center Grand Plaza
  • Anaheim Ducks®
  • Anaheim White House
  • BXCR Wine Bar
  • Decades Bar & Grill
  • Flightdeck Flight Simulation Center
  • FRAN (Free Rides Around the Neighborhood)
  • Honda Center
  • JW Marriott, Anaheim Resort
  • Mini Monster
  • Okayama Kobo Bakery & Café
  • Pali Wine Co.
  • Popbar
  • RARE by Goodwill
  • The Blind Rabbit
  • Unsung Brewing Company
  • Urbana

Visit Anaheim’s new ‘Calling All Characters’ campaign makes it is easy to see that Anaheim is where animated attitudes set the tone for visitors and locals alike. This campaign also strategically aligns with Visit California’s ‘Calling All Californians’ initiative inspiring Californians to rediscover their state.

To learn more about Visit Anaheim’s Uncommon Characters and how they are creating an atmosphere throughout the city that inspires uncommonly creative experiences, go to

Visit Anaheim Contact:
Lindsay Swanson, Communications Director
(714) 765-2928

About Visit Anaheim: 
Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, market, and sell Anaheim to benefit the economic vitality of its neighborhoods. To learn more about Visit Anaheim, visit: and follow us on Facebook, Twitter, Instagram, and LinkedIn.