Countdown Begins for Global Music

Convention’s 2026 Milestones


Anaheim, CA (July 29, 2025) – Visit Anaheim, the official destination marketing organization for Anaheim, is proud to announce NAMM (National Association of Music Merchants) will remain at the Anaheim Convention Center through 2030. This extension marks the beginning of a milestone year, as 2026 will commemorate NAMM’s 125th anniversary as an organization and 50 years of The NAMM Show in Anaheim, a legacy built on innovation, global reach, and deep community ties.

To celebrate the long-standing partnership and look ahead to a new chapter of collaboration, Visit Anaheim and the City of Anaheim presented NAMM with an official proclamation recognizing NAMM’s contributions to Anaheim’s culture, economy, and community.

“For five decades, NAMM has helped shape Anaheim’s identity as a gathering place for music, creativity, and connection,” said Mike Waterman, President & CEO of Visit Anaheim. “This renewed commitment through 2030 reflects the strength of our partnership and the shared value we bring to the city, the industry, and the community.”

The show supports hundreds of local businesses, from hotels and restaurants to long-standing small businesses that have welcomed NAMM attendees for 50 years. Beyond its economic impact and increased foot traffic, the event brings a spirit of creativity, connection, and pride that reverberates throughout the city.

“The contract extension through 2030 demonstrates The NAMM Show's strength and resiliency as the largest global music products trade show, with Anaheim, California in January being the global destination for visitors from over 125 countries,” said John Mlynczak, President and CEO of NAMM. “The 2026 NAMM Show will celebrate our 125th anniversary as a trade organization, our 50th anniversary in Anaheim, and the immersive brand experiences, product showcases, and education offerings will continue to highlight NAMM's evolution that will drive us forward for the next 125 years."

For more information on Anaheim and to discover the hotels, events and conventions the city has to offer, please go to visitanaheim.org.

 

About Visit Anaheim
Founded in 1961, Visit Anaheim is the official destination marketing organization for Anaheim and Garden Grove, driving growth and innovation in the region. Through transformative projects like OCVIBE and DisneylandForward, Visit Anaheim is shaping the future of tourism and positioning Anaheim as the world’s ultimate playground. To learn more about Visit Anaheim, visit: visitanaheim.org and follow us on Facebook, Instagram and LinkedIn. 


About NAMM
The National Association of Music Merchants (NAMM) is a not-for-profit association that promotes the pleasures and benefits of making music and strengthens the global music products industry. Founded in 1901, NAMM is committed to supporting music education, industry innovation, and community engagement.