Oklin to Assume Position in Sept.
Anaheim, CA (Aug. 19, 2024) – Visit Anaheim, the official sales and marketing organization for Anaheim, announced today that Scott Oklin has been appointed Chief Marketing Officer (CMO), effective Sept. 16, 2024. Oklin, a sales and marketing leader in the sports, entertainment, and hospitality space, previously served as Head of Sales at Travelzoo.
Leading Travelzoo’s business development efforts for nearly a decade, Oklin was integral in establishing partnerships with some of the most well-known destinations and travel brands in the industry. His team created compelling marketing campaigns that drove visitation by leveraging Travelzoo’s global audience of travel enthusiasts. They focused on storytelling and providing 360-degree custom content solutions to engage and inspire travelers.
“It’s a privilege to join Visit Anaheim during such an exciting time. I’m enthusiastic about bringing my experience with global destinations to this role and working with the team to continue elevating the Anaheim brand,” said Oklin. “Together, we aim to attract visitors from all corners of the globe.”
Prior to Travelzoo, Oklin held significant roles with Goldstar, a live entertainment ticketing platform, and the Washington Commanders, where he specialized in sponsorship activation. These positions have equipped him with a diverse skill set and a deep understanding of the travel and entertainment sectors.
“We could not be more excited to welcome Scott to the Visit Anaheim team,” said Mike Waterman, President and CEO, Visit Anaheim. “Scott brings a broad, extensive, and diverse travel experience that we know will translate into innovative and memorable deliverables that will elevate our dynamic destination.”
As CMO, Oklin is responsible for Visit Anaheim’s marketing and leisure sales initiatives. In this role, Oklin will provide leadership and direction in creating comprehensive and strategic marketing and publicity programs to fulfill Visit Anaheim’s mission and long-term strategic objectives.
For more information on Visit Anaheim, go to visitanaheim.org.
