Anaheim artist Gustavo Jaimes' mural at Brewery X launches a citywide public art initiative celebrating community pride
Anaheim, Calif. (August 18, 2026) — Visit Anaheim, the official destination marketing organization for Anaheim, has launched a new citywide mural initiative designed to bring the spirit of the destination to local businesses while celebrating the artists, creativity and culture that have long shaped the city.
Creativity has been part of Anaheim’s identity since its earliest days. The city’s first settlers were not only farmers, but also writers, artists and musicians, and one of its first public buildings included an opera house. Visit Anaheim’s mural initiative builds on that legacy by bringing original public art to businesses throughout the city.
“Art and creativity have always been part of Anaheim’s identity, and this initiative gives us an opportunity to celebrate that history while investing directly in our community,” said Scott Oklin, Chief Marketing Officer, Visit Anaheim. “By collaborating with a local artist and businesses, we are bringing our new brand to life in a way that reflects the people, places and creative energy that make Anaheim such a vibrant destination.”
As part of its new "Made to Play" destination brand, Visit Anaheim is partnering with local artists and businesses to bring a series of original murals to neighborhoods throughout Anaheim. The initiative celebrates the city's creative spirit while creating new points of discovery for residents and visitors and strengthening connections between the destination and the local community.
The initiative launched with the debut of a mural by Anaheim artist Gustavo “Gus” Jaimes at Brewery X. Jaimes reimagined Visit Anaheim’s new “A” symbol in his signature style, creating a work inspired by the city where he grew up and the experiences that shaped him. Additional artists and designs will be introduced over time as the initiative expands to businesses throughout Anaheim.
As an Anaheim native, Jaimes has longstanding ties to the community and previously collaborated with Visit Anaheim, the Anaheim Ducks, the Anaheim Fall Festival & Halloween Parade and many other businesses throughout the city. In 2025, he created an exclusive shirt design that was distributed to 10,000 fans during an Anaheim Ducks game presented by Visit Anaheim.
“It’s one of those times where you can give something back to the community that you grew up in and that you love. It’s my home, my foundation,” said Jaimes. “I would love for people to feel joy, feel represented and a little bit of nostalgia. This mural at Brewery X helps to represent the past, present and future of the city of Anaheim.”
As additional murals are installed, they will bring new color and character to Anaheim businesses, help shape the city’s next chapter, and offer residents and visitors another way to experience Anaheim beyond the expected.
For more information, visit VisitAnaheim.org or follow Visit Anaheim on Facebook, Instagram and TikTok.
About Visit Anaheim
Founded in 1961, Visit Anaheim is the official destination marketing organization for Anaheim and Garden Grove, driving visitation, economic impact and destination stewardship throughout the region. Home to iconic attractions and unexpected discoveries alike, Anaheim is a place where creativity, connection and curiosity come together. Through transformative projects such as OCVIBE and DisneylandForward, Visit Anaheim is helping shape the future of the destination while showcasing the vibrant energy that makes Anaheim uniquely its own. To learn more about Visit Anaheim, visit: visitanaheim.org and follow us on Facebook, Instagram and LinkedIn.
