Immersive, Experiential Design Signals Bold New Era in Destination Marketing as Visit Anaheim Enters Its Golden Decade
Anaheim, CA (June 16, 2025) — Visit Anaheim, the official destination marketing organization for Anaheim, unveiled its all-new, immersive trade show booth experience at IPW 2025, marking a significant milestone in the organization’s transformative journey into what it has branded as the Golden Decade.
The innovative booth represents much more than a new presence on the trade show floor, it serves as the physical launch point of a long-term marketing evolution for Visit Anaheim. The design and concept are rooted in a fresh strategic vision that centers on immersive storytelling, brand experience, and deeper engagement with global audiences.
Crafted to reflect Anaheim’s growth and diverse offerings, the booth features an advanced 16-minute digital video display featuring iconic Anaheim locations alongside dedicated hospitality areas that allow for personalization across leisure, group, and convention markets.
“This booth is much more than a trade show asset – it’s a statement,” said Mike Waterman, President & CEO, Visit Anaheim. “As Anaheim enters its Golden Decade of events and development, our organization is embracing bold ideas, modern design, and the spirit of Anaheim to inspire and engage our partners and audiences like never before.”
The new booth’s unveiling is the first public expression of Visit Anaheim’s broader rebrand currently underway. Over the coming years, the organization will roll out new visual identity elements, marketing campaigns, and partnership programs that align with its future-focused vision and position Anaheim as the next-generation destination.
“This booth marks a bold step forward in how we tell Anaheim’s story,” said Scott Oklin, Chief Marketing Officer, Visit Anaheim. “We’re building a brand that breaks through the noise, while also being one that’s rooted in authenticity, relevance, and emotional connection. This is just the beginning of an exciting new chapter.”
For more information on Anaheim and to discover the hotels, events and conventions the city has to offer, please go to visitanaheim.org.
About Visit Anaheim
Founded in 1961, Visit Anaheim is the official destination marketing organization for Anaheim and Garden Grove, driving growth and innovation in the region. Through transformative projects like OCVIBE and DisneylandForward, Visit Anaheim is shaping the future of tourism and positioning Anaheim as the world’s ultimate playground. To learn more about Visit Anaheim, visit: visitanaheim.org and follow us on Facebook, Instagram and LinkedIn.
