New Tourism Campaign Promises Luxury Experiences in an Unexpectedly Imaginative Way

Anaheim, CA (June 27, 2024) – Visit Anaheim, the official sales and marketing organization for Anaheim, announces the launch of its new tourism campaign, “The Greatest Luxury of All.” The new campaign highlights Anaheim as Southern California’s ultimate gateway, where imagination and luxury converge to create an unexpectedly imaginative stay.


This campaign captures the essence of Anaheim’s elevated offerings and emphasizes Anaheim’s commitment to providing exceptional experiences for every visitor. From craft breweries and Michelin-guide cuisine to professional sporting events and live entertainment, Anaheim is not only ripe with its own suite of captivating experiences, but it also serves as the optimal basecamp with unrivaled ease of access to the entire footprint of Southern California.


“As a city built on imagination, Anaheim is dedicated to helping create those moments that are as precious as they are unforgettable,” said Mike Waterman, President and CEO, Visit Anaheim. “By launching this campaign, we tap into the visitors’ sense of wonder, encouraging them to see that the sky truly is the limit when it comes to the unparalleled experiences our destination has to offer.”


Visit Anaheim’s partners also play a pivotal role in the campaign, offering top-notch amenities, exceptional service, and an inviting atmosphere that exemplifies the luxury Anaheim uniquely creates. Partners in this new campaign include: JW Marriott, Anaheim Resort; The Westin Anaheim Resort; The Viv Hotel, Anaheim, a Tribute Portfolio Hotel; The Disneyland Resort®; House of Blues, Anaheim; Top of the V; Rise Rooftop Lounge; The RANCH Restaurant; Honda Center.


To create this campaign, Visit Anaheim partnered with Epiphany, Inc., a renowned branding and marketing agency that specializes in the development and implementation of creative programs for clients in the luxury and philanthropy spaces.


For more information on Anaheim and its luxury offerings, please go to


About Visit Anaheim: Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, market and sell Anaheim to benefit the economic vitality of its neighborhoods. To learn more about Visit Anaheim, visit: and follow us on Facebook, Instagram and LinkedIn.