Anaheim, California has always done craft beer differently. One of the most celebrated brewery scenes in Southern California lives here: bold, independent, and always worth a detour. Your next brewery crawl comes with something worth keeping.
Anaheim Brew Pass holders can now claim a free, limited-edition beer stein designed by local artist and illustrator Gustavo Jaimes. It's exclusive, it's collectible, and it's only available while supplies last.
How to Claim Your Limited-Edition Anaheim Beer Stein
No purchase required. Just show up and drink local.
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Sign up for the Brew Pass. Head to our Anaheim Brew Pass page and grab your free digital pass. It arrives instantly by text or email, no app download needed.
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Visit participating Anaheim breweries. You only need to get 300 points to unlock your prize. Visit Anaheim “Partner” breweries will earn you 150 points per visit. All other brewery visits will earn you 100 points.
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Check in when you order. Ask your bartender for the location's unique 4-digit code, enter it into your digital pass, and you're checked in.
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Claim your stein. Hit 300 points and you'll unlock redemption instructions for your stein, while supplies last.
Behind the Design: Gustavo Jaimes
Credit: Hunter Gawne
This isn't just a beer mug. It's a piece of Anaheim.
Gustavo Jaimes is an Anaheim local and a tattoo artist/illustrator whose bold, traditional, and playfully detailed work is woven into the DNA of Anaheim's creative scene. His characters are vibrant. His line work is unmistakable and his roots in Anaheim culture run deep.
For this stein, Gustavo brought his signature style into conversation with Anaheim's brewing heritage, merging classic references with the city's modern, independent spirit. The result is something that looks just as good on your shelf as it does filled with a crisp local IPA.
Hear It Straight from Gustavo
Nobody tells the Anaheim story quite like the people who live it. In his own words, Gustavo breaks down what this city means to him, where his inspiration comes from.
Why Beer and Anaheim Go Way Back
This city has a longer relationship with beer than most people realize. Anaheim was founded by German settlers in the 19th century. Its very name blends the Santa Ana River with heim, the German word for home. Anaheim was home to Southern California's first commercial brewery.
That founding energy didn't fade. It evolved into the award-winning craft scene you can explore today across Anaheim and Orange County. The Gustavo Jaimes stein is a nod to all of it: the history, the craft, and the local creatives who keep the culture alive and interesting.