Visit Anaheim Careers

Mission: Impacting our communities and visitors through the power of travel.

VISIT ANAHEIM CORE VALUES: Trust, Integrity, Collaboration and Innovation.

The Convention Sales Director, Sports Development, primary objective includes selling, promoting and securing city-wide and mini-wide sports conventions for the Anaheim Convention Center and increasing Anaheim's market share, generating occupancy and tourism tax revenues for the city of Anaheim.  Responsibilities also include understanding the strategic needs of customers, offering business solutions and maximizing the use of the Anaheim Convention Center by securing and stacking citywide sports conventions and events benefitting all Visit Anaheim Partners.

To work in cooperation with Partners, the Anaheim Convention Center and Visit Anaheim staff to solicit and secure meetings/events and enhance the Visit Anaheim brand.

Primary Duties and Responsibilities

Responsibilities will include but will not be limited to:

Essential Functions:

1. Responsible for developing and executing a comprehensive sales plan aimed at increasing awareness and positioning Anaheim and the Anaheim Convention Center as premier venues for sporting events. This role focuses on engaging with key stakeholders, including national sports associations, to drive event bookings and enhance the city's reputation in the sports segment.
2. Responsitilities include selling to sports related accounts, creating and delivering sales presentations/proposals, securing space at the Anaheim Convention Center, site visits, generating qualified leads and securing definite bookings.
3. Exceed individual sales goals including confirmed bookings, leads, client solicitation and team goals. Booking goals include two tiers of events:
   1. Mini-Wide: Secure bookings for events with up to 999 peak rooms that use the ACC.
   2. City-Wide: Secure bookings for events with over 1,000 peak rooms that use the ACC.
4. Understand the needs of each customer to offer strategic business solutions and quantify the value of the business to Visit Anaheim via the Event Rating Matrix.

5. Nurture relationships with current clients and secure new accounts that have not utilized Anaheim. This scope covers all sizes of meetings as assigned, to meet the needs of all member partners of Visit Anaheim.

6. Responsible for maintenance and coordination of existing files/accounts and ensuring all accounts, customer information and sales activities are entered into Sales Database.

7. Must have ability to travel to any US destination for business development purposes.  Coordinate and execute tradeshows and client events as assigned.

8. Collaborate with Destination Services & Events team on seamless client turnover and Site Inspections to showcasing ACC and Visit Anaheim Partners.

9. Maintain visibility in the marketplace through participation in TEAMS, E-Sports, Sports ETA.

10. Responsible for producing monthly reports, participation in conference calls, review of leads and bookings as assigned by supervisor.  Management of assigned budgets and submission of expense reports accurately and timely.

11. Performs other duties as assigned.

Background

A.  Supervision:

Supervisory experience is required for this position.

B. Confidentiality: 

          Exposure to confidential information given from Sr. Vice President, Sales & Services and Vice President, Convention Sales.

C. Mental Application:

Ability to concentrate on tasks for long periods of time. Capable to perform several tasks simultaneously. Competent to present information, answer questions, talk informatively. Attention to detail required.  Direct contact with general public.  Ability to meet deadlines.

Conditions and Equipment

A. Working Conditions

Will work in Visit Anaheim offices as scheduled and partially remote.

B. Remote Location

Must reside in Southern California.

C. Equipment Operation

Telephone, trade show booth set-up, computer (Microsoft Office- Word, Excel, Power Point, database, spreadsheets…), copy machine, laser printer, e-mail and internet.

Specifications

1. Education
   Required: Associate’s Degree required.
   Preferred: 4-year college degree.  Concentration in Marketing, Business, or Communications preferred. 
2. Experience
   Required:  At least 10 year’s experience in sales and/or service management role. 
   Preferred:  10 year’s experience in sales and/or service management role with strong leadership and consensus building skills; strategic planning experience, a proven track record in events and managing teams.
3. Abilities
   Required: Detailed-oriented with ability to oversee projects and budgets, connect with clients and partners.  Willingness to learn, grow, and should be able to flourish in a high growth, dynamic, entrepreneurial environment.  Superior communication skills, both oral and written.  Self-starter, with hands on approach towards business.
   Preferred: Computer knowledge (software programs – SimpleView, Excel, GoTo, E-Fax, Email, Microsoft Word, Power Point), knowledge of key markets, and related industry associations and trade shows and meetings.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to travel domestically.  Work week can regularly exceed 37 ½ hours and not be limited to traditional workdays Monday- Friday.  Occasional evenings and weekends are required.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  

A consistent and reliable presence at work is necessary. 

Hybrid schedule – Work from home Monday, Thursday & Friday (subject to change).

Mission: Impacting our communities and visitors through the power of travel.

VISIT ANAHEIM CORE VALUES: Trust, Integrity, Collaboration and Innovation.

The Communications Manager will be responsible for executing strategic Communications plans to help build/enhance the reputation of Visit Anaheim domestically.

Primary Duties and Responsibilities

Responsibilities will include but will not be limited to:

Essential Functions:

Media Relations

1. Support the Vice President, Communications to help raise the visibility of Visit Anaheim both nationally and locally.
2. Develop and maintain productive relationships with reporters at key media outlets in leisure publications, M&C trade, local media, travel trade media, and more.
3. Proactively pitch media and/or research and respond to media inquiries for both leisure and M&C opportunities. 
4. Manage Visit Anaheim’s domestic PR agency, including attending regular meetings, providing feedback on campaigns, supporting pitching efforts, and more.
5. Attend Visit Anaheim PR events and industry-related events across the country.
6. Stay “in-the-know” of industry-wide & local events, trends and announcements and alert PR team to potential issues and/or opportunities.
7. Assist with other public relations efforts as needed, including developing and distributing press releases, key messages, media lists, Q&A, media statements, presentations, videos, surveys, marketing collateral, etc.
8. Oversee media monitoring and work with team to compile weekly/monthly measurement reports on department’s successes and monthly activities.
9. Media briefings, FAM Trips, Roadshows, etc.: Coordinate travel, accommodations, transportation and entertainment for press events. Plus create media one-sheets for interview needs and internal education.

Partner Relations

1. ​Coordinate with outside partners on PR opportunities to align messaging that ties back to the broader corporate communications plan/strategy
2. Drive awareness by spotlighting their businesses nationally and locally.

Internal Communications

1. Work closely with internal stakeholders and marketing teams to ensure consistent messaging and to fully leverage all collateral.
2. Manage Visit Anaheim’s monthly newsletter report, Tourism Pulse.

Administrative Support

1. Ongoing support of the Communications Department and its collective team members, including:
   1. Subscriptions: Making sure all the department subscriptions are current.
   2. Mailing Lists: Ensuring all mailing lists are current and up to date.
   3. Mailings: Coordinate e-blasts, press release distribution, etc.
   4. Budget: Maintain the department’s budget; making sure it is updated with latest budget expenses and invoices are saved on the server for reporting needs.
   5. Asset Management: Manage the department’s assets and coordinate asset development/updating as needed. This includes (not limited to): press kits, media lists, images, media materials, videos, etc.
2. All other duties as assigned by Communications Director

Background

A.  Supervision:

No supervisory experience is required for this position.

B. Confidentiality: 

          Exposure to confidential information given from President/CEO.

C. Contacts - Internal and Public:

A friendly personality and ability to be tactful, discreet, circumspect, and informed is required to interact with staff, Visit Anaheim partners, and the public inside and outside the office.

Specifications

1. Education
   Required: 2-year associates degree.
   Preferred: 4-year college degree or equivalent. A concentration in Marketing, Business, Hospitality or Communications preferred. 
2. Experience
   Required:  3-4 years PR/Agency experience minimum.
   Preferred:  5-8 years PR/Agency experience.  
3. Abilities
   Required: Excellent proofreading and editing, organizational, and communication skills, typing 60+ WPM, and the ability to perform multiple tasks.
   Preferred: Computer knowledge of Macintosh systems and PC systems, software knowledge of Simpleview, Excel, GoTo, Microsoft Word, E-Mail

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to travel domestically. Occasional evenings and weekends are required.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.

A consistent and reliable presence at work is necessary. 

Hybrid schedule – Work from home Monday, Thursday & Friday (subject to change).