Visit Anaheim Careers

General Summary

MISSION: TO IMPACT OUR COMMUNITIES AND VISITORS THROUGH THE POWER OF TRAVEL.

The Convention Marketing Manager will be responsible for refining and optimizing Visit Anaheim’s success in the Business to Business segment (B2B) through targeted marketing initiatives. This position will collaborate with sales leaders and service the meetings & conventions sales team by fulfilling the organization’s mission to develop, market, promote and sell the destination to key decision makers.

Responsibilities will include but will not be limited to:

Essential Functions:

1. Work with Senior Director of Marketing to research, plan and execute print and digital advertising activities that support the meetings and convention segment of the business.
2. Be the Marketing Department’s key liaison with Visit Anaheim’s Convention Sales and Services management, supporting their marketing and creative needs.
3. With support as necessary from Visit Anaheim’s marketing agency, utilize digital media to generate inbound leads for the Sales team. Spearhead the organization’s B2B marketing strategy to nurture and capture potential leads.
4. Collaborate with Communications team to identify trade channels and direct messaging in the meetings and conventions segment.
5. Collaborate with Destination Events & Services Department to support incoming conventions, client events and tradeshow booths through content, messaging and branding.
6. Identify, introduce, and integrate new tools that equip Sales Team to reach their objectives. (I.e. Xplorit, MentiMeter, sales proposal template, etc.)
7. Produce sales and marketing collateral, print and digital, that supports meetings and conventions, the Anaheim Convention Center, Synchronicities, ACC Campus campaigns and all sales initiatives as assigned.
8. Collaborate with sales leaders on industry partnerships and lead the fulfillment of sponsorship, brand exposure, advertising in trade agreements with key industry organizations.
9. Collaborate with sales leaders on development and implementation of promotional campaigns to help expand Visit Anaheim’s meetings and convention business.
10. Oversee the writing and editing of content for collateral, which includes brochures, website, emails, surveys, newsletters, direct mail, video ensuring consistent messaging across all marketing and sales platforms.
11. Manage outside resources, including vendors and agencies in support of sales efforts.
12. Update meetings and convention content on the main website.
13. Maintain up to date sales presentations and create customized versions as needed.
14. Serve as a brand ambassador for Visit Anaheim.
15. Manage digital mapping tool and train sales and services staff
16. Successfully work with key internal stakeholders including teams in sales, marketing, business intelligence, public relations and website to ensure success.
17. All other duties as assigned.

Working Conditions/Essential Functions

• Sit, Stand, walk, squat, bend (at neck and waist), twist, reach above & below shoulder level as needed during the shift. 
• Simple grasping as well as repetitive use of hands and fine hand manipulation are needed to accomplish essential functions.
• Frequently required to talk or hear.
• The employee is occasionally required to climb or balance, stoop, kneel, and crouch.
• Specific vision abilities required include close, distance, color, and peripheral vision, depth perception, and the ability to adjust focus.  
• Lift up to 15 lbs. on occasional basis.
• The noise level in the work environment is usually quiet while in the office, or moderately noisy when outside the office.

Knowledge, Skills & Ability

• Knowledge of programs, such as Microsoft Word, Excel, Outlook, PowerPoint, TEAMS, Outlook, Simpleview, Adobe Design Software – InDesign, Photoshop and Illustrator, word processing, database, and spreadsheet programs.

• Ability to multi-task.
• Ability to learn and willingness to take on more complex tasks.
• Ability to diligently create and maintain clear and concise documentation.
• Good customer and people skills with ability to effectively work through a variety of methods, including email, Microsoft Teams, telephone, and face to face.
• Strong interpersonal skills and ability to work well with others.
• Strong analytical, evaluative, and problem-solving abilities with ability to multitask.
• Excellent verbal & written communication skills.
• Ability to clearly relay technical data to non-technical individuals.
• Detail oriented with good follow-up and follow-through.

Specifications

1. Education

       Required:           B.A in Communications/English or equivalent working experience.

        Preferred:         4-year college degree.  Concentration in Marketing, Business or Communications preferred.

1. Experience

​Required:   Minimum 2-4 years experience in marketing department or advertising agency or corporation.

Preferred:   2-4 years experience in sales department of convention hotels and/or visitor’s bureau. Strong writer and a proven track record in meeting deadlines.

3. Supervision

        No supervisory experience is required for this position.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job.  The work environment is a professional business office.

A consistent and reliable presence at work is necessary.