Visit Anaheim Careers

General Summary

MISSION: TO IMPACT OUR COMMUNITIES AND VISITORS THROUGH THE POWER OF TRAVEL.

The Meetings Manager’s primary objective includes selling, promoting and securing meetings opportunities for Anaheim/Orange County.  This position is responsible for increasing Anaheim's market share of meetings, conventions and event business generating occupancy and tourism tax revenues for the city of Anaheim and Garden Grove.

Responsibilities also include understanding the strategic needs of customers, offering business solutions and securing business opportunities for Visit Anaheim partners.  Must have detailed knowledge of destination and Partners.

Work in cooperation with Partners and Visit Anaheim staff to solicit, qualify and secure meetings/events and enhance the brand of Anaheim/Orange County.

Under the direction of the Vice President, Meeting & Partnership Sales, responsibilities will include but will not be limited to:

Essential Functions:

1. Responsible for developing sales plans to create awareness of destination and aggressively pursue all meeting opportunities and exceed goals based on assigned accounts and territories.
2. Responsibilities include: selling to specific accounts/territories, create and deliver sales presentations/proposals, site visits, generate qualified leads and securing definite bookings.
3. Strive to understand the strategic needs/objective of each customer to offer strategic business solutions and quantify the value of the business to Visit Anaheim.
4. Nurture relationships with current clients and secure new accounts that have not utilized Anaheim/Orange County. This scope covers all sizes of meetings as assigned, as to meet the needs of all members of Visit Anaheim, inclusive of member partners. 

5. Responsible for maintenance and coordination of existing files/accounts and ensuring all accounts, customer information and sales activities are entered in to Visit Anaheim Sales Database. Responsible for data entry of all pertinent information of the account status by logging activity reports and trace dates to continuously update progress and contact with each account. Create new accounts as a result of qualifying and solicitation of businesses throughout targeted region/ account base. 

6. Must be able to travel, when necessary, to any US destination for business development purposes. Coordinate and execute tradeshows and client events as assigned. 

7. Coordinate sales trips and events with Sales Director(s) in same region to maximize customer penetration and budget/time investments. 

8. Maintain visibility in the marketplace through membership and participation chapter meetings of industry associations (MPI, PCMA, IAEE, ASAE, ESPA, etc.), as appropriate and approved. Increase business opportunities by enhancing knowledge and relationships in the meetings/events industry. 

9. Responsible for producing monthly reports, participation in conference calls, review of leads and bookings as assigned by supervisor. Management of assigned budgets and submission of expense reports accurately and timely. 

10. Performs other duties as assigned.

Background

A. Supervision

• Supervisory experience is not required for this position.

B. Confidentiality

• Exposure to confidential information given from Senior VP of Sales & Services & Vice President, Meeting & Partnership Sales.

C. Mental Application 

• Ability to concentrate on tasks for long periods of time. Capable to perform several tasks simultaneously. Competent to present information, answer questions, talk informatively. Attention to detail required.  Direct contact with general public.  Ability to meet deadlines.

D. Contacts

• A friendly personality and ability to be tactful and discreet. Must be able to interact with staff, Visit Anaheim partners, and the general public.

E. Magnitude and Scope

• This type of expenditure is not required in this position.

Conditions and Equipment

         A.     Working Conditions

Computer workstations, fluorescent lighting, covered walls, computer chair, and telephone.  Clean, generally quiet, pleasant office environment.

         B.     Equipment Operation

Telephone, personal computer (Macintosh and PC), software knowledge (word processing, database, and spreadsheet programs), copy machine, and laser printer.

Specifications

1. Education

Required: 2-year associates degree.
Preferred: 4-year college degree or equivalent

2.  Experience

Required: 2-years hospitality/convention bureau/sales experience.
Preferred: 2+ sales experience in hotels, convention visitors bureau and/or hospitality related industry.

3. Abilities

Required: Excellent communication skills, oral and written, presentations and business correspondence, ability to perform multiple tasks and simultaneous projects and sales accounts, with a high level of professionalism.
Preferred: Computer knowledge (keyboard and software programs - Simpleview, Excel, Microsoft Word, RingCentral), knowledge of key markets, and related industry associations and trade shows and meetings.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to travel.  Work week will regularly exceed 37 ½ hours and not be limited to traditional work days Monday- Friday.  Occasional evenings and weekends are required.

A consistent and reliable presence at work is necessary.

Hybrid Schedule – Work from home Monday, Wednesday & Friday (local)

100% remote (Midwest)

General Summary

MISSION: TO IMPACT OUR COMMUNITIES AND VISITORS THROUGH THE POWER OF TRAVEL.

The Digital Marketing Manager reports to the Director of Content Marketing and supports the digital strategy development and implements strategic goals for the Visit Anaheim digital marketing initiatives.  This position will identify, analyze and optimize digital marketing initiatives to key audiences including leisure, and meeting + convention planners.

This position is responsible for the Visit Anaheim and OC Sports Commission website SEO/SEM with the goal of improving the quality and quantity of website traffic. The position also manages various initiatives including website content optimization, digital savings passes, and has knowledge of digital advertising campaign strategies and able to evaluate its success.

The manager will work with key staff to assist in the organization’s digital vision and strategy across all facets of digital marketing including social, mobile, email, website and video. This position works closely with Website Manager and serves as a back-up to this position.

Responsibilities will include but will not be limited to:

Duties include:

• With the Website Manager, work closely with technology vendors to collaborate on design enhancements, conversion rate optimization and user experience. Serves as back-up to the Website Manager when he/she is unavailable.
   
• Collaborate with Director of Content Marketing to strategize on digital content creation based on analytics and effectiveness and identifying future content needs.
   
• With Website Manager, monitor and manage project management queue (JIRA) for website project requests and tasks; complete requests/tasks that pertain to the Visit Anaheim and Orange County Sports Commission websites ― including content uploads/updates/content optimization, developing landing pages/microsites, and other web-based projects.
   
• Responsible for planning, implementing, and managing the company’s overall SEO/SEM strategy including web analytics, content strategy planning, link building, and keyword strategy.
   
• Own, manage, develop offers and report on digital savings programs and offerings using site analytics/metrics to identify successes, analyze results and recommend areas/opportunities for improvement.
   
• Identify and implement new digital marketing opportunities to drive website traffic growth and destination visitor growth in combination with other organization marketing efforts.
   
• Partner with Marketing, Communications, Partnership and Tourism teams and support amplification efforts for marketing programs, campaigns and promotions, as needed.

Ongoing essential functions:

• Ensure goals and objectives are prioritized.
• Ability to shift gears quickly and seamlessly is important.
• Collaborate with technology vendors and Visit Anaheim staff.
• Keeping SEO/SEM best practices top-of-mind when implementing website updates.
• Using advanced metrics to measure the success of web content, seasonal campaigns, etc.
• Assist with content curation efforts and ensure amplification of assets across digital channels.
• Refining conversion rate strategies that continually improve web traffic and user engagement.
• Occasionally take on tasks outside of this role to assist the organization as various project needs arise.
• Stay on top of the competitive environment, B2C trends, digital marketing trends, including those within the industry as well as gaining inspiration from sources outside of the industry.
• Continual leverage of analytics and reporting to drive improvement towards a best-in-class digital experience.

Background

1. Supervision

                  No supervisory experience is required for this position.

2. Confidentiality

                  Exposure to confidential information given from Senior Director of Marketing.

3. Mental Application
   • Ability to concentrate on tasks for long periods of time.
   • Capable to perform several tasks simultaneously.
   • Competent to present information, answer questions, talk informatively.  
   • Attention to detail required.
   • Ability to meet deadlines.

Specifications

1. Education

Required: College degree required.

Preferred: Concentration in Marketing, Business, or Communications preferred.

2.  Experience

Required: Minimum 2-4 year’s experience in marketing with specialty in digital marketing.

Preferred: Superior communication skills, both oral and written. Self-starter, with hands on approach towards business and willingness to learn. Detailed-oriented with ability to oversee projects from origin through execution.

3. Abilities

Required: Superior communication skills, both oral and written. Self-starter, with hands on approach towards business and willingness to learn. Detailed-oriented with ability to oversee projects from origin through execution.

Preferred: Working knowledge of the following – project management software; digital assets management (DAM) platforms; content management systems (CMS); customer relationship management (CRM) systems; Google products (Analytics, Search Console, Google My Business); Microsoft 365 (Word, Excel, PowerPoint, Outlook, OneDrive, Teams); Adobe products (Photoshop, Acrobat); Canva; MailChimp.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A consistent and reliable presence at work is necessary.

Hybrid schedule – Staff currently working from home Monday, Wednesday and Friday (subject to change).
 

Hybrid schedule – Staff currently working from home Monday, Wednesday and Friday (subject to change).