Anaheim, CA (May 31, 2024) – Visit Anaheim, the official destination marketing organization for Anaheim, announces a historic milestone in tourism with Anaheim attracting an unprecedented 25.8 million visitors in 2023, solidifying Anaheim's stature as a premier travel destination. On top of that, visitors spent $6.5 billion in 2023, representing a 7.5% increase compared to 2022. Visitor expenditures extended across a variety of sectors including lodging, entertainment, dining, and shopping.


Demand for Anaheim will only continue to grow with $10 billion in developments currently underway. Both DisneylandForward and OCVIBE will add even more hotel, entertainment, and dining options to Anaheim, paving the way for an incredibly bright future.


“All I see is opportunity,” said Mike Waterman, President and CEO, Visit Anaheim. “This is going to be the ‘Golden Decade’ for Anaheim. From the transformative developments taking place to global events like the World Cup and Olympics coming to Southern California, Anaheim will continue to be the epicenter for tourism in Orange County.”


As the booking engine for the Anaheim Convention Center, Visit Anaheim’s 69 conventions in 2023 also played a pivotal role in this success. These events brought over 500,000 room nights to local hotels and represented $1.2 billion in economic impact, which touches several aspects of the industry including supporting over 65,000 tourism jobs across the convention center, theme parks, restaurants, shops, and hotels.


“Visit Anaheim is committed to driving economic prosperity in our region, while providing unforgettable experiences for visitors," said Waterman. “When it comes to hosting large-scale events, no other city can create the environment that Anaheim can. We have all the big city amenities, but with a small-town feel.”


For more information on Anaheim and to discover the hotels, events and conventions the city has to offer, please go to


About Visit Anaheim: 
Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, market and sell Anaheim to benefit the economic vitality of its neighborhoods. To learn more about Visit Anaheim, visit: and follow us on Facebook, Instagram and LinkedIn.