Research shows Gen Z travelers are driving the “foodcation” trend, proving that the next generation is hungry for travel experiences built around local flavor.
Anaheim, CA (November 7, 2025) – Visit Anaheim, the official destination marketing organization for Anaheim, today announced findings from a new national survey revealing that one in five Americans has planned a trip specifically for food. The survey of 2,000 adults found that travelers, especially younger generations, are increasingly letting appetites guide vacation planning.
The data shows that 44% of Gen Z and 31% of millennials have taken a “foodcation,” compared to 21% of Gen X and 11% of baby boomers. On average, respondents traveled 484 miles and spent $910 on their most recent food-focused getaway, with many willing to spend nearly double that amount for the chance to try a bucket-list dish.
“Travelers are more open to trying new places and experiences when food is a key part of their trip,” said Scott Oklin, Chief Marketing Officer at Visit Anaheim. “Younger generations are leading this movement, using social media and AI tools to plan trips as they seek out local favorites, global flavors, and authentic dining experiences that help them connect more deeply with a destination.”
Beyond its world-famous attractions and professional sports teams, Anaheim is quickly gaining recognition as a top-tier dining destination. Nearby Garden Grove also continues to expand its culinary footprint, offering some of the most authentic Vietnamese cuisine in the country. Together, the two cities are shaping a dining scene that reflects the region’s rich diversity and creativity.
“Anaheim is in the midst of an exciting culinary moment,” said Oklin. “With new developments like OCVIBE joining established favorites such as the Anaheim Packing District, the city’s food scene is becoming more diverse, vibrant, and connected to the stories that make Anaheim unique.”
The study also revealed that three-quarters of respondents research dining options before traveling, spending an average of two and a half hours reading reviews, watching videos, and seeking recommendations. Nearly half (45%) reported enjoying a mix of hidden gems and big-name restaurants. When asked which state has the best food, New York ranked first, followed closely by California and Texas.
To learn more about Anaheim’s growing culinary scene or to start planning a “foodcation,” please go to visitanaheim.org.
About Visit Anaheim
Founded in 1961, Visit Anaheim is the official destination marketing organization for Anaheim and Garden Grove, driving growth and innovation in the region. Through transformative projects like OCVIBE and DisneylandForward, Visit Anaheim is shaping the future of tourism and positioning Anaheim as the world’s ultimate playground. To learn more about Visit Anaheim, visit: www.visitanaheim.org and follow us on Facebook, Instagram and LinkedIn.
